| 2008 |
| 97 |
10/20/08 |
New Media Expo Part 3 |
New Media |
MP3 |
| 96 |
9/17/08 |
New Media Expo Part 2 |
New Media |
MP3 |
| 95 |
9/02/08 |
New Media Expo Part 1 |
New Media |
MP3 |
| 94 |
8/07/08 |
Advertising Ethics |
Advertising |
MP3 |
| 93 |
7/18/08 |
Thumbs Up or Thumbs Down |
Advertising |
MP3 |
| 92 |
6/30/08 |
catchapieceofmaine.com |
Online Marketing |
MP3 |
| 91 |
6/18/08 |
Myths About Baby Boomers |
Clients |
MP3 |
| 90 |
6/02/08 |
Electronic Marketing |
Advertising |
MP3 |
| 89 |
5/23/08 |
Myths About Baby Boomers |
Demographics |
MP3 |
| 88 |
5/15/08 |
Electronic Marketing |
Marketing / New Media |
MP3 |
| 87 |
5/02/08 |
Mobile Marketing |
Mobile |
MP3 |
| 86 |
4/22/08 |
How Brands Can Deal With Something Unpopular In The Marketplace. |
International Branding |
MP3 |
| 85 |
4/17/08 |
Don't Overlook The Bloggers & Podcasters |
Blogging/
Podcasting |
MP3 |
| 84 |
4/09/08 |
A Good Promotion Gone Bad |
Brands Gone Bad |
MP3 |
| 83 |
4/01/08 |
Psychological Effect of Advertising Outside of the Buying/Selling Environment |
Advertising |
MP3 |
| 82 |
3/21/08 |
Making The Most Of A Recession |
Marketing |
MP3 |
| 81 |
3/13/08 |
Political Advertising |
Advertising |
MP3 |
| 80 |
2/20/08 |
iPod U |
Podcasting |
MP3 |
| 79 |
2/12/08 |
Political Advertising |
Advertising |
MP3 |
| 78 |
1/29/08 |
Passionistas |
Trends |
MP3 |
| 77 |
1/15/08 |
Advertising Effectiveness |
Advertising |
MP3 |
| 76 |
1/08/08 |
Travel and Hospitality Customer Experience Trends |
Trends |
MP3 |
| 75 |
1/04/08 |
Customer Loyalty Programs |
Retail Marketing |
MP3 |
| 2007 |
| 74 |
12/11/07 |
Microtrends |
Trends |
MP3 |
| 73 |
12/04/07 |
Trend Watching |
General Advertising |
MP3 |
| 72 |
11/27/07 |
Best of shows 56 - 69 |
Advertising |
MP3 |
| 71 |
11/20/07 |
Thanksgiving Message |
General |
MP3 |
| 70 |
11/14/07 |
Product Placemet |
Advertising |
MP3 |
| 69 |
11/06/07 |
Corporate Charity |
General Advertising |
MP3 |
| 68 |
10/30/07 |
Major League Marketing |
Advertising |
MP3 |
| 67 |
10/23/07 |
The Sub-Prime mortgage bubble |
General Advertising |
MP3 |
| 66 |
10/16/07 |
Print vs Online |
Advertising |
MP3 |
| 65 |
10/09/07 |
New Wal-Mart Tag Line |
Branding |
MP3 |
| 64 |
10/01/07 |
The fish rots from the head |
Creativity |
MP3 |
| 63 |
9/24/07 |
Coupons |
Branding |
MP3 |
| 62 |
9/10/07 |
The Art, Science and Future of the Written word |
Copyrighting |
MP3 |
| 61 |
8/04/07 |
Bringing Foreign Brands to the U.S. |
Branding |
MP3 |
| 60 |
8/27/07 |
Variable Data Marketing, with guest Bob Boucher |
Personalized Marketing |
MP3 |
| 59 |
8/20/07 |
Public Relations |
PR |
MP3 |
| 58 |
8/13/07 |
Marketing to the faithful |
Religion and marketing |
MP3 |
| 57 |
8/06/07 |
What's new pussycat? Rental car advertising opportunities |
Out of home |
MP3 |
| 56 |
7/30/07 |
Providing advertisers with personal information |
Privacy |
MP3 |
| 55 |
7/23/07 |
Recap shows 40-52 |
|
MP3 |
| 54 |
7/16/07 |
Keeping it fresh |
General Advertising |
MP3 |
| 53 |
7/10/07 |
The ten new rules of branding |
Branding |
MP3 |
| 52 |
7/02/07 |
Happy Birthday Podtini!
The lost art of storytelling in advertising |
General Advertising |
MP3 |
| 51 |
6/25/07 |
Team building the canine way
Advertising on Eggs |
Team Building,
Out-of-home |
MP3 |
| 50 |
6/18/07 |
Brainstorming Session: Ten ways to show you have an intimate understanding of your clients and prospects business. |
Brainstorming |
MP3 |
| 49 |
6/11/07 |
Consumer centric companies (C3) |
Customization, Consumers |
MP3 |
| 48 |
6/6/07 |
Where is advertising the least annoying? |
General |
MP3 |
| 47 |
5/29/07 |
Becoming a brand insider
What are your customers really worth |
Branding, Consumers |
MP3 |
| 46 |
5/21/07 |
The Collected Works of Podtini Vol. 1
Chapter 1: Defining the various generations
Chapter 2: Marketing to the greatest generation
Chapter 3: Current and future generations
Chapter 4: Rise of the consumer. |
Demographics |
MP3 |
| 45 |
5/16/07 |
Winning the marketing lottery
Stats |
General, Statistics |
MP3 |
| 44 |
5/7/07 |
Global Warming & Your Brand |
Responsibility in advertising |
MP3 |
| 43 |
4/30/07 |
Feeling America Again |
General, Roy Spence |
MP3 |
| 42 |
4/23/07 |
You are under our control |
Responsibility in advertising |
MP3 |
| 41 |
4/16/07 |
Fun Facts to Know and Share
Generations defined |
General, Demographics |
MP3 |
| 40 |
4/9/07 |
Listener mail |
General |
MP3 |
| 39 |
4/2/07 |
Best of episodes 25-38 |
|
MP3 |
| 38 |
3/26/07 |
“Brands Gone Bad” 2, Crayola |
Brands Gone Bad |
MP3 |
| 37 |
3/19/07 |
“Brands Gone Bad” 1, The Gap |
Brands Gone Bad |
MP3 |
| 36 |
3/12/07 |
How marketing spin gave legitimacy to an often looked down on business
(massage) |
General |
MP3 |
| 35 |
3/5/07 |
Demographics and the rise of the consumer |
Demographics, consumer |
MP3 |
| 34 |
2/26/07 |
C.A.M. and the future of advertising |
Trends |
MP3 |
| 33 |
2/12/07 |
Humor in advertising |
General |
MP3 |
| 32 |
2/5/07 |
Dumbing things down
Logic versus emotion |
The Science of marketing |
MP3 |
| 31 |
1/29/07 |
“This is your brain, this is your brain on brands." |
The Science of marketing |
MP3 |
| 30 |
1/22/07 |
“Critter" brands
The role of the human face in marketing |
Branding, The Science of marketing |
MP3 |
| 29 |
1/16/07 |
Generation Next |
Demographics |
MP3 |
| 28 |
1/8/07 |
Super Bowl advertising pre-game show |
General |
MP3 |
| 27 |
12/25/06 |
Holiday music show |
|
MP3 |
| 26 |
12/18/06 |
Podcasting for clients |
New Media |
MP3 |
| 2006 |
| 25 |
12/11/06 |
Michael Meier, guest from Schindler Parent (German agency)
What's hot in EU advertising and marketing |
Guest, World |
MP3 |
| 24 |
12/4/06 |
Best of the first shows 11-23 |
|
MP3 |
| 23 |
11/28/06 |
Over saturation |
General |
MP3 |
| 22 |
11/20/06 |
Start your day with an idea (www.idea-a-day.com) |
Creativity |
MP3 |
| 21 |
11/13/06 |
Are trade shows dead? |
Tradeshows |
MP3 |
| 20 |
11/6/06 |
Wurst is best
Smells like advertising (scent marketing) |
World, Senses |
MP3 |
| 19 |
10/30/06 |
If God drives a Chrysler, does Buddha drive a Honda?
Fun facts to know and tell |
Out-of_home, General |
MP3 |
| 18 |
10/23/06 |
Front line marketing (in-store part 3)
In-store, part 1 & 2 (archive) |
Out-of_home, General |
MP3 |
| 17 |
10/16/06 |
How people read ads
Ten Commandments of customer relations |
General, In-store |
MP3 |
| 16 |
10/9/06 |
Marketing to kids the Wal-Mart way
Trend spotting |
Corporate, Trends |
MP3 |
| 15 |
10/2/06 |
Why clients should treat creative ideas as business decisions rather than
marketing decisions
Matt Ripa’s Welch’s a new Philbin (celebrity spokespeople) |
Creativity, Celebrities |
MP3 |
| 14 |
9/25/06 |
Consumer behavior experiment
McDonalds in China |
Consumer, World |
MP3 |
| 13 |
9/18/06 |
Brand architecture
What are you really selling? |
Branding, Messaging |
MP3 |
| 12 |
9/11/06 |
Co-branding and customization
Target is teaching an old dog new tricks |
Co-branding, Branding |
MP3 |
| 11 |
9/5/06 |
Best of the first 10 shows |
|
MP3 |
| 10 |
8/28/06 |
Jay Conrad Levinson’s article “The Truth about Customer”. |
Consumers |
MP3 |
| 9 |
8/21/06 |
Sonic branding
Marketing to the elderly |
Senses, Demographics |
MP3 |
| 8 |
8/14/06 |
Segmentation |
Segmentation |
MP3 |
| 7 |
8/7/06 |
Corporate creativity and a few of the companies who get it
Flack Attack |
Creativity, PR |
MP3 |
| 6 |
7/31/06 |
Obesity as a demographic
Out-of-home advertising |
Demographics, Out-of-home |
MP3 |
| 5 |
7/24/06 |
Are you creative, eccentric, funky or just plain weird? Advertising may
be the career for you.
In-store marketing, part 2: attack of the in-store commercials |
General, In-store |
MP3 |
| 4 |
7/17/06 |
Dawn of the one-second spot
Crisis marketing |
Broadcast, PR |
MP3 |
| 3 |
7/10/06 |
In-store marketing
Strongest brand |
In-store, Branding |
MP3 |
| 2 |
7/3/06 |
Advertising in, on, and around public schools
Product placement |
Out of Home, Product Placement |
MP3 |
| 1 |
6/26/06 |
Marketing to men (Ding dong, the Metrosexual is dead)
CMO-churn (Keep your resume up to date) |
General |
MP3 |
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