ARCHIVE

Show number 79 February 12, 2008
On this weeks show Matt and Don discuss, political advertising.

Show number 78 January 29, 2008
Do you have a hobby or interest that you’re passionate about? Do you spend large amounts of time on web sites related to your interest? Do you alienate your friends and family by talking non stop about your interest? Would life not be worth living if you didn't have this interest?

If you answered yes to two or more of these questions your not mentally ill, you’re a passionista.

On this week’s show Matt and Don are discussing marketing to “Passionistas”.

Click here to request the free "The New Empowered Consumers" Study From Yahoo! And MediaVest

Show number 77 January 15, 2008
Have you ever wondered who’s looking at your what? Where? How long they’re looking at it? And how old are they while they’re looking?

On this week’s Podtini Matt and I answer those questions and more.

Show number 76 January 8, 2008
What kind of experience are you looking for when you travel or dine out? Matt loves to stay in posh 5 star hotels ordering room service while his dog relaxes at the hotels doggie day spa. While I prefer to explore the seedy underbelly of society at large by only staying in 4 star hotels, never paying more then fifty bucks for an entrée.

On this week's Podtini Matt and I are discussing new customer experience trends in the travel and hospitality industries.

Show number 75 January 2, 2008
After a much needed holiday break Matt and Don are back and bellied up to the bar, ready to bring you more from the world of marketing, advertising and branding.

On this weeks show Matt and Don are talking about customer loyalty programs. Are they boosting retailer’s bottom lines or are they driving consumers crazy.

Show number 74 December 11, 2007
On this weeks show Matt and Don are talking about Microtrends.

Check out the book "Microtrends: The Small Forces Behind Tomorrow's Big Changes" by Mark Penn Available at Amazon.com

Show number 73 December 4, 2007
Matt is back from Budapest and he and Don are doing a little trend watching.

Show number 72 November 27, 2007
Matt is away in Budapest and Don has the afternoon off. In place of this week's show we bring you "Catching Up With Podtini" episodes 56-69. We'll be back with a brand new episode next Tuesday.

Show number 71 November 20, 2007
The bar is closed for the holidays. In place of this week's show we bring you a very special Thanksgiving greeting from all of us at Podtini.

Show number 70 November 14, 2007
Recently Matt and I were drinking a couple of Starbucks new Gingerbread Latte’s while enjoying a luxurious drive in his BMW. We were on our way to see Jerry Seinfeld’s brilliant new Bee Movie at a clean, comfortable Lowe’s theatre.

During the movie we each had a Coke and some delicious Orville Redenbacher Popcorn.

After the movie Matt and I stopped off at the bar for a couple of Kettle One Martinis and to record this week's Podtini all about product placement.

Show number 69 November 6, 2007
On this week’s Podtini Matt and Don are discussing corporate charity, do companies really want to save the world, or are they just looking to boost their brand.

Show number 68 October 30, 2007
What’s crunchy on the outside and full of miscellaneous animal parts on the inside?

The free stolen base Taco Bell Tacos Matt and I are going to get after this weeks show.

On this week’s Podtini Matt and I are discussing The World Series and marketing.

Show number 67 October 23, 2007
For the past decade or so any schmuck with a job, social security card and a valid driver’s license could walk into a sub-prime mortgage lender and borrow way more then they can afford.

Want a new car? Refinance your house.

Want to pay off your charged up credit card? Try a second mortgage.

Two weeks in Waikiki with your whole family? Get a home equity line.

Sooner or later something had to give.

On this week’s Podtini Matt and I are discussing the bursting of the sub-prime lending bubble and why marketers like you should be paying attention.

Show number 66 October 16, 2007
Did you know 59% of senior executives trust print media over online?

On this week's Podtini Matt and I are talking about traditional advertising versus online and why recent reports of the death of print may have been greatly exaggerated.

Show number 65 October 9, 2007
For 19 years they touted their “Always Low Prices” Recently they’ve told us we can “Save Money” and “Live Better” Can you guess which worldwide mega-discount chain we’re talking about? I’ll give you a hint it starts with Wall and ends in mart (and no Paris they don’t sell walls there).

On this weeks show Matt and I are talking about Wal-mart’s new tagline and the controversy surrounding it.

Show Links

http://www.savemoneylivebetter.com/
Global Insight Study: The Price Impact of Wal-Mart
Tag line Controversy

Show number 64 October 1, 2007
As the old saying goes "A fish rots from the head" and nowhere is this saying truer than in the area of corporate creativity and innovation. A company that is truly innovative has leadership that not only values creativity but has worked hard to create a corporate culture that supports and encourages creativity from all employees.

On this week’s Podtini Matt and Don are discuss why many companies who claim they think "outside the box" may actually not even have the lid off.

Show number 63 September 24, 2007
For a limited time only we’re offering a very special deal to our listeners, download this week’s show and you’ll receive a coupon to hear next weeks show for free! Did that get your attention? For at least 47% of you it should have.

On this week’s Podtini Matt and I are talking about a marketing tactic as old as marketing itself, coupons.

Oh and by the way we aren’t actually offering a coupon for a free show since it’s a free show already (our lawyer wanted us to be clear about that)

Show number 62 September 10, 2007
On this week's Podtini it’s part two of my conversation with Bob Boucher. This time we’re talking about the art and science of writing, why it’s important, why we still love it and where it’s going.

All this and not much else on this week’s Podtini.

Show number 61 September 4, 2007
On this week's Podtini, Matt and Don are joined by guest Mark Willingham from Carmen Steffens to discuss bringing foreign brands to the U.S.

For more imformation about Carmen Steffens, please visit http://www.carmensteffens.com

Show number 60 August 27, 2007 Variable Data Marketing
On this week's Podtini, Matt’s still away in the peach State, and in his place Don's joined in studio by a guest from the Bay State, Bob Boucher, VP, Creative Services for Cole Creative in Boston. He'll be talking to Bob about Variable Data Marketing and its impact on response rates.

Join us next week for the return of Matt.

Show number 59 August 20, 2007
On this week's Podtini Matt’s away in Georgia participating in the 75th annual Atlanta Hog calling and peach pit spiting competition. In his place Don is joined via telephone by Tracy Hartman PR Director for Aloft Group. Let’s all wish Matt good luck and good spitting.

Show number 58 August 13, 2007
On this week's Podtini Matt and Don discuss marketing to the faithful.

Show number 57 August 6, 2007
On this week's Podtini Matt and Don Introduce a new segment called “What’s New Pussycat?” where they’ll be taking a look at several new advertising opportunities being offered by Hertz and other car rental companies. If you’ve ever dreamed of seeing you’re your logo dangling from a rearview mirror then this is the show for you.

Show number 56 July 30, 2007
On this week's Podtini Matt and Don delve into their “I would have never guessed that” file to take a look at the amount of personal information consumers are willing to give out in return for more relevant advertising, the answers might surprise you.

Show number 55 July 23, 2007
A look back at shows 40-52

Show number 54 July 16, 2007
For most restaurants keeping their brand fresh means changing the menu every once in awhile. For one Manhattan eatery keeping it fresh means changing everything, not once but four times a year.

On this week's Podtini Matt and Don are talking Park Avenue Summer, Fall, Winter and Spring.

Show number 53 July 10, 2007
On this week’s Podtini Matt’s a contestant on every marketing professional’s favorite game show... Agree or Disagree. Matt tackles the topic of "The Ten New Rules of Branding" from the Graphic Design USA article by Simon Williams.

Show number 52 July 2, 2007
It's Podtini's first birthday and we're celebrating with a trivia contest. Click here for the rules.

The lost art of storytelling in advertising.

Show number 51 June 26, 2007
On this weeks show Matt and Don throw us all a bone when they discuss the lessons that can be learned from canine team building techniques.

Then they look into the egg-cellent world of on egg advertising.
http://www.eggfusion.com

Show number 50 June 18, 2007
Can you come up with ten ways to demonstrate to your clients or prospect’s an intimate understanding of their business and industries?

On this weeks show Matt and Don have a live brainstorming session where Don asks Matt and Podtini’s listeners to come up with 10 ways to show your customers and prospects you care.

Show number 49 June 11, 2007
Commerce as we know it today started over two million years ago when one caveman traded a rock with another caveman in return for a monkey pelt. And so it has gone for millions of years, a company creates a product or service and sells it to a customer. This status quo may have continued for eons if not for the advent of C3.

On this week’s Podtini, Matt and I discuss Consumer Centric Companies. Will including the customer in the product development cycle build the kind of brand loyalty that brings in the bucks?

Check out http://www.lafraise.com for more information about La Fraise

Show number 48 June 6, 2007
We all know advertising can be annoying, but do you know where it’s the least annoying? The answer may surprise you.

On this week’s Podtini Matt and I take a look at where advertising is the most acceptable and where it’s not.

Show number 47 May 29, 2007
How can you go from being a follower to a super hip leader of the pack overnight? It’s simple. Become a brand insider. Learn how to order secret menu items reserved for those “in the know”. Forget the standard leather seats on your next new car; brand insiders know where to get the Zebra fur-lined seats with the Hawaiian Koa wood trim.

On this weeks show, Matt and I clue you in on some secrets only true brand insiders know.

Then, we take a look at how much your customers are really worth to you.

You can also check out "The Really Big Guide to Secret Menu Items" Over at the consumerist.com

Show number 46 May 21, 2007
On this weeks show we are pleased to present the first in our new "Collected Works of Podtini" series. Several times a year we will be collecting past Podtini discussions about an important topic and putting them all together in one extra large collection. This week we package up the best of our demographics discussions.

Chapter 1: Defining the various generations
Chapter 2: Marketing to the greatest generation
Chapter 3: Current and future generations
Chapter 4: Rise of the consumer.

Show number 45 May 16, 2007
Welcome to the better late then never addition of Podtini.

What would you do if you won the marketing lottery and found an extra million dollars in your budget? Where would you spend it to make all of your marketing dreams come true?

On this weeks show Matt and I talk about the best ways to spend your extra budget.

Then we talk stats.

Show number 44 May 7, 2007
If we asked you to imagine yourself relaxing on a warm beach, sipping a cool Mai Tai, a warm breeze blowing gently through your hair, where would you imagine yourself? Jamaica, the Bahamas, Bermuda perhaps? The answer is none of the above; someday soon, thanks to the onslaught of global warming, you can trade your Mai Tai for a Guinness and relax on the warm sunny shores of Northern Ireland.

On today’s show Matt and I discuss global warming and how it could affect your brand.

Show number 43 April 30, 2007
Here, at Podtini, we love to walk. Matt walks across the office to the conference room several times a day, and I’ve been know to walk all the way to the corner store for a Devil Dog...or three. On this week’s show, we tip our glasses to another in our industry who loves walking even more then us, GSD&M president and founder, Roy Spence.

Roy will begin a 3,000-mile trek across the U.S. this fall with the goal to "feel America again." Roy will begin September 30 in southern Maine, and walk 25 days a year, 20 miles a day for the next 6 years. If Roy makes his way through Newburyport, I’d be happy to show him to the Devil Dogs.

Show number 42 April 23, 2007
You are getting sleepy.
Very sleepy.
Your eyes are getting heavy.
Very heavy.
When I snap my fingers, you will be under our complete control.

As soon as you’re finished listening to Podtini, you will go and consume many sugary snacks, cereal, soda, and fast food. Then you will tell all of your friends to listen to this week’s Podtini where Matt and I discuss “Is the American public under the absolute control of advertisers?”

Show number 41 April 16, 2007
On this week’s show, Matt and I present another installment of “Fun Facts to Know and Share.” This time we revisit the colorful world of Crayola.

Then, if you can’t tell your Greatest Generation from your Silent Generation, this Baby Boomer and Gen X’er will try to clear up which generation came when and how long a generation is.

Show number 40 April 9, 2007
Question: what do you call a smart, interesting, educated, and astute devotee of advertising, marketing, and branding? If you answered Matt and I, you were partially right, as we do both have educations, however the correct answer is you call them a Podtini listener.

On this weeks show, Matt and I respond listener mail.

Show number 39 April 2, 2007
On this week’s Podtini, Matt has the Branding Flu. It’s like the regular Flu but with a logo, Web site, and brand manager.

In place of our regular show, we bring you the Podtini guide to episodes 25 thru 38. If you’re a new listener, this is a great way to find out what you’ve been missing. If you’re a loyal listener, this is a great way to relive all of those special Podtini moments.

Speaking of special, we’d like to let you know about two brand new additions to our Web site. First, we’ve added community forums so our listeners can discuss all things advertising, marketing, branding, and Podtini. Please take a minute to visit the site at www.podtini.com, click the forums button, and sign up to become a part of the Podtini community.

Also just added to the site is the Podtini show guide. Here you can easily find information about past show topics and download episodes. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com.

Show number 38 March 26, 2007
Last week on Podtini, we looked at what caused The Gap to go bad like a week-old piece of fruit. This week, Matt and I discuss a colorful brand we all know and love, who took a wrong turn, went a little bad, then found their way back on the right path.

On today’s Podtini, Matt and I talk about Crayola.

Show number 37 March 19, 2007
Depending on the path your marketing and advertising efforts take a bad brand can become a good brand, a good brand can become a great brand and if you screw it all up a great brand can just go bad.

On today’s Podtini, Don and I introduce part one of a continuing series exploring the world of “Brands Gone Bad”

Show number 36 March 12, 2007
Like the ugly duckling that became the beautiful swan, the seedy world of massage has become the 11 Billion dollar a year massage therapy fairytale.

On today’s Podtini, Matt and Don look into how marketing spin gave legitimacy to an often looked down on business.

Show number 35 March 5, 2007
Are you a male, age 30 to 50 from the Midwest? Perhaps you’re an urban female age 18 to 32. Or maybe your one of a hundred other pre-defined demographics created by marketers and agencies to try and fit everyone into neat little boxes. Chances are your part of so many different groups that the current methods no longer work.

On today’s Podtini, Don and I discuss old fashioned demographics and the rise of the consumer.

Show number 34 February 26, 2007
Wouldn't it be great if all of your advertising was so good that consumers not only wanted to see it, but actually looked forward to it? Well keep dreaming, your ads aren’t that great, but not to worry we have the answer. If you can’t captivate your audience why not keep them captive instead.

On today’s Podtini Matt introduces a new acronym that’s sure to get human rights organizations everywhere talking. Stay tuned as we discuss C.A.M. and the future of advertising.

Show number 33 February 12, 2007
On today's show we have Donny Oldman live from the Catskills Dinner Theater and Retirement Home to entertain us with his unique brand of advertising comedy. Then Matt and I discuss humor in advertising, what works and why.

Show number 32 February 5, 2007
All of us at Podtini hope that over the last 31 episodes, you our listeners have come to view us as well versed in all things advertising, marketing, branding, and creativity related. On today’s episode we present a subject we’re not only well versed in but bonified experts. Join us as we talk about dumbing things down.

Then Matt and I discuss logic versus emotion. All this and more on today’s Podtini.

Show number 31 January 29, 2007
Focus groups are so 1990’s, judge response to your brand the 21st century way, use an MRI.

On today’s show Matt and I delve deeply into the uncharted inner recesses of the human mind to bring you a segment we call, “This is your brain, this is your brain on brands."

Show number 30 January 22, 2007
In 1971 Jeremiah was a bullfrog who always had some mighty fine wine, 36 years later the bullfrog and many other animals are less likely to be drinking wine and more likely to be found on label. Matt and I will give you our take on why these “Critter Brands” are twice as likely to wind up in Americans wine racks then more traditional brands.

Then we attempt to look at the role of the human face in marketing, but soon find ourselves lost in Katie Couric land.

Today’s Podtini is brought to you by the word Gravitas.

Show number 29 January 16, 2007
What does Strawberry Shortcake, Vanilla Ice cream, Britney Spears, and 18 to 25 year olds all have in common? Matt and Don connect the dots on today’s Podtini when we talk about Generation Next.

Click here to take the Dessert Personality Quiz

Also check out the Pew Research study,
A Portrait of "Generation Next"
How Young People View Their Lives, Futures and Politics

Show number 28 January 8, 2007
Once a year in February the worlds of football and advertising collide, in advertising as in football there will be winners and there will be losers. On this one day no team or advertiser stands to lose more or gain as much. Whether you’re playing for a Super Bowl ring or betting a five million dollar chunk of your ad budget, it all comes down to one Sunday in February.

On today’s Podtini Matt and I present our Super Bowl advertising pre-game show.

Archived Shows 2006 -->