Welcome to Podtini
Do you know what you want?
Do you know why you want what you want?
Do you know who made you want it?
Do you know what to do about it?
Podtini is a show about the people who make you want the stuff you want. And how they do it!
Research geeks. Ad guys. Brand builders. Marketing mavens. PR flaks. Media experts. Hundreds of very smart and creative types spend their entire adult lives trying to convince you to want what they want you to want. And, more often than not, they do.
Find out how. Listen to “Podtini.”
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Show number 97 October 20, 2008
On this weeks show Matt and I present part three of our series “Secrets of the New Media Expo Exposed”. In today’s segment we discuss some of the many lessons learned at the expo.
On another note you may have noticed shows have been few and far between lately but don’t worry we will be returning to our weekly schedule in November.
Why all the delays you ask? Aloft Group and Podtini are in the process of moving into a new larger headquarters. For Podtini this means a new studio and control room with an updated website to follow. We will also begin work on a video version of Podtini that will premiere around the first of the year. Stay tuned for pictures of the new studio.
Thanks for listening.
Show number 96 September 17, 2008
On this weeks show Matt and I present part two of our hard hitting series "Secrets of the New Media Expo Exposed". In today’s segment we dive headfirst into the topsy turvy world of viral marketing.
Stay tuned for parts three and four of our series "Secrets of the New Media Expo Exposed" where we discuss beating a dead horse.
Show number 95 September 2, 2008
On this weeks show Matt and Don are discussing Don's trip to the New Media Expo in Las Vegas.
Show number 94 August 7, 2008
On this weeks show Matt and I discuss a true oxymoron, "Advertising Ethics", specifically the practice of purchasing competitors trademarks as keywords in Google Adwords and using them to drive more traffic to their sites.
On another note ... Brent and I will be in Las Vegas next week learning all we can about Blackjack and what’s new in Podcasting at the New Media Expo. We’ll have a special Podtini report when we get back.
Show number 93 July 18, 2008
On this weeks show Matt and Don play another round of thumbs up or thumbs down. Today’s topic is new business ideas.
On another note we want to let all of our listeners know that for the rest of the summer Podtini will be posting new shows every other week. In September after all of the vacations are over we’ll be back to our weekly format.
Show number 92 June 30, 2008
Have you ever dreamed of throwing your MBA in the trash, packing up your mini mansion, and moving to the coast of Maine to make an honest living fishing for lobster? Well don’t dump that diploma just yet now you can do it virtually and reap the rewards of a true man lobstermen’s experience.
On this weeks Podtini Matt and done are discussing catchapieceofmaine.com.
Show number 91 June 18, 2008
On this week’s Podtini Matt and I play the role of Dr. Phil as we take a look at the often touchy subject of client-agency relationships.
Before that we’d like to apologize to our faithful listeners for taking so long to get this week’s show up. It’s been a busy couple of weeks around the bar. As a way of saying we’re sorry we present you with this super-sized episode of Podtini.
Show number 90 June 2, 2008
On this weeks show Matt’s out of town and Don has the bar to himself. Instead of a regular show Don has agreed to give our listeners a rare glimpse into the often shocking backstage world of Podtini show prep.
Show number 89 May 23, 2008
What’s the first image that comes to mind when you hear the term "Baby Boomers"? Is it stacks of cash in your parent’s savings account, a fifty plus couple sipping martinis by the pool while enjoying their empty nest or is it an older couple downsizing to a small cottage on a lake to live out their golden years?
On this weeks show Matt and I are exposing the myths about baby boomers.
Show number 88 May 15, 2008
If your like us and have recently purchased Viagra online without a prescription or you’ve just received your brand new replica Rolex watch then chances are your responding to email marketing.
On this weeks show we discuss the impact of email marketing and why it may be one of your brands best paths to marketing success.
Show number 87 May 2, 2008
On this weeks show Matt and Don let their thumbs do the talking as they discuss why you should care about mobile marketing and text messaging.
Show number 86 April 22, 2008
On this weeks show it’s out with the Martinis and in with the Buko juice in honor of our special guest from the Philippines Michelle Cruz.
First we’ll be discussing how brands can deal with something unpopular in the marketplace.
Then we take a look at localization vs. global brand standards.
All that and Don makes it through the show without causing an international incident.
Show number 85 April 17, 2008
Are Bloggers and Podcasters nothing more then a bunch of wannabe journalists sitting at home in their underwear churning out post after post of meaningless content that’s only read or heard by other bloggers and podcasters? Or, are they a group of savvy, intelligent, and opinionated individuals who are quickly becoming as important as traditional media outlets?
By the effect they're having on the world from elections to product launches we’d say it’s the latter.
On this week's Podtini Matt and Don discuss why bloggers and podcasters are important to you, your brand and your customers.
Show number 84 April 9, 2008
Have you been considering a sweepstakes, contest or giveaway to promote your brand but you’re having cold feet. Before you take the plunge and find yourself married to a promotion that ends in a divorce from your customers listen carefully to this sorrowful tale of another brand gone bad.
Show number 83 April 1, 2008
Imagine a world where the very sight of the Microsoft logo causes riots in the street, the Wal-mart logo commands armies of mullet quaffed discount seeking zombies and the Apple logo is the muse that inspires the next Davinci. Far fetched maybe or maybe not...
On this weeks show Matt and I discuss a brands psychological effect outside of a buying and selling environment.
Show number 82 March 21, 2008
Are you worried about the impending recession? Just keep reminding yourselves, when the business gods close a door they open a window (and it’s not meant for you to jump out of)
On this weeks show Matt and I discuss how you can turn your economic frown upsidedown and make the most of the tough times ahead.
Show number 81 March 13, 2008
On this weeks show Matt and Don are talking about Making a difference and marketing.
Show number 80 February 20, 2008
It’s time to break out the iKeg, and the iFrisbee for an iCoed iParty on the iQuad.
On this weeks show Matt and Don take a look at iTunes U and University Podcasting.
Podtini is hosted by Matt Bowen & Don Crane.
Intro Music "Rare Groove" By Mixed Mindz
Outro Music "Good Housekeeping" By Mixed Mindz
For more from Mixed Mindz, visit their Broadjam page at http://www.broadjam.com
Show Underscore By Unique Tracks
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